How to Validate Email Addresses
Email validation is one of the most critical steps to take if you want your marketing emails to reach your customers. Invalid or inactive email addresses tell ESPs and ISPs that you’re not a trustworthy sender, which can affect your deliverability rate and make it harder for you to connect with potential clients.
There are several ways to validate email addresses. Some of them are free to use, but most require a subscription. The most common way is to use an email checker, which can validate multiple addresses with just a few clicks. You can also set up client-side email validation on your website’s signup form to ensure that users enter valid email addresses.
Validate Email Addresses: Why It’s Essential for Your Business
These tools can help you identify common formatting errors such as missing ‘@’ symbols or spaces, hyphens or special characters. They can also verify that an email address is associated with a trusted domain name and that the mailbox, mail server and account all exist. Some even go as far as ‘pinging’ the email server to confirm that it exists.
You can also verify email addresses manually using a tool such as telnet (a bidirectional interactive text-oriented communication application that works on Linux, Mac and Windows systems) or iTerm (for Apple devices). However, this method is time-consuming and inefficient if you have a large list of leads to validate. Plus, it won’t be as accurate as using a professional email verification service.…